Music and Messages On Hold
Music and messages on hold are referred to by many names; custom on hold recording, advertising on hold, marketing on hold, messages on hold, and just about every variation of “on hold” you can imagine! It is what you often hear playing on the typical corporate on hold system.
Music and Messages On Hold can:
- Enhance company image
- Improve costumer service
- Reassure callers
- Reduce hang-ups
- Increase sales of products & services
- Inform callers with important information
- Reinforce existing sales & marketing programs
Music and messages on hold combines music licensed for music on hold usage, along with a professional voiceover. Most music and messages on hold recordings have about 3-8 short sections of voiceover that are spaced out over one or more music tracks. In proper and professionally produced on hold productions, the music is faded into the background during each voiceover section.
The finished music and messages on hold production is then played on whatever music on hold equipment is in place for that particular phone system. Depending on the particular music on hold equipment being used, the production could be played from any number of on hold music formats.
Navigate through the sub-menus in this category for more details about custom music and messages on hold, including what to look for in an on hold company, finding the right voiceover, and what goes into a good on hold script and on hold recording. Still have more music on hold questions not covered on our site? Visit our “Ask The Music On Hold Expert” page and post your question online!
